Since its inception in Melbourne in 1996, MIMCO has seen strong growth which can be attributed to its brand development strategy and the expansion of a vast retail network which includes boutiques, an online store and David Jones and Myer concessions. Today, there are more than 100 MIMCO locations across Australia and New Zealand, and South Africa.

The MIMCO design team is based in Melbourne, Australia. Led by Head of Design, Ailsa Row, our talented and passionate team imagine, sketch and design innovative collections, with a focus on continually pushing the boundaries of our core categories; handbags, small leather goods, jewellery and shoes, supported by watches, sunglasses, hair accessories, hats and scarves.

MIMCO’s brand philosophy is 'Accessible Luxury Designed with Quirk'. The brand is dedicated to engaging with their customer through emotion and surprise, and has built a strong following through their loyalty and social media channels. Quality, innovation and creativity are at the heart of everything we do at MIMCO.

Led by Managing Director, Sarah Rovis, MIMCO is part of the Country Road Group – an Australian based retailer with a market leading position in the mid to upper tier of specialty fashion.

For annual reports and investor information, please visit the Country Road Group website.

Country Road

Company Details

Country Road Group Pty Ltd
ACN 006 759 182
ABN 78 006 759 182
658 Church Street
Victoria 3121