The MIMCO Design Project

Create the next iconic MIMCO shoe

The MIMCO Design Project is back! And this year, we're asking you to design the next iconic MIMCO shoe.

When it comes to creating shoes—all of our accessories, really—our designers think meticulously about every detail. And with every pair of shoes we think about the women who will be wearing them and we know what she wants: standout style, all-day wearability and her best fit ever.

Whether your idea of the perfect shoe is a sky-high stilletto, a grounded loafer or a street-savvy sneaker, think of the details that will make your design unique—and distinctly MIMCO.

The winning design will be chosen by the MIMCO design team and released as part of our S1.19 winter collection.

FYI: Both previous winners (the State of Flux Bag and the Manifesto Tote) became bona-fide, sell-out sensations as soon as they launched. Does your design have what it takes to be an icon?

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KEY DATES

ENTRIES & VOTING

Open


TUESDAY
15 May

ENTRIES & VOTING

Closes


Sunday
27 May

Shortlist

Announced


TUESDAY
29 May

Winner

Announced


April
2019

PRIZES


ONE TALENTED DESIGNER
WILL WIN

$2000 MIMCO Reward


$1000 Cash

A spot for their shoe in our S1.19 collection—to be sold at MIMCO boutiques across Australia and online


A one-day workshop with the MIMCO design team in Melbourne


A pair of the winning shoes

3 SHORTLISTED
ENTRANTS WILL WIN

$500 MIMCO REWARD

10 THINGS TO KNOW
(AND LOVE) ABOUT SHOES

Our shoe designer Molly has the answers to all your questions.

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SHOP OUR LATEST SHOES


The Competition is open to Australia & New Zealand resident aged 18 years or older only.
For the competition full terms and conditions click here.
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