Gives Back

We proudly support a number of inspiring initiatives that empower women and encourage equality and positive relationships.

Our Watch is a not-for-profit organisation created to drive nation-wide change in the behaviours & attitudes that lead to violence against women and children. Advocating for gender equality is at the heart of preventing violence against women. Our message urges everyone to be part of the change.

We have proudly supported Our Watch and their mission since 2016, with 100% of profits from our exclusive collections going towards the initiative.

With your support, we have raised $700, 000 (and counting) for Our Watch. Our partnership ensures the conversation around equality continues.

Because Why Campaign Website

What We’ve Achieved

Our contributions have enabled research that further highlights the need to advocate for gender equality, especially in young children—and led to the creation of the ‘Because Why’ campaign.

This year, our renewed commitment supports Our Watch in a way that further aligns with our brand. Our contributions will help fund the development of resources that promote women’s independence and decision-making. We’re proud to support the advocacy of women and equalising opportunities.

Our latest collection

Limited edition phone cases, designed with interchangeable straps—one with a message to ‘inspire’ the other our iconic MIMCO logo—and a t-shirt.

Our watch collection
Our watch collection
100% of profits will help Our Watch to run a leadership program for young women from migrant and refugee backgrounds.

The program will encourage and equip women to promote their own voice and become the leaders that they are or can be within their community.

When women's voices are given space, change can occur.

Shop the collection

The leadership programs will initially be run in Victoria. Young women from migrant and refugee backgrounds interested in participating can register their interest here

Previous Collections

Find out more