It all began in Melbourne in 1996; MIMCO's identity has always been, and will always be, about accessible luxury designed with a touch of quirk. We are loved by women who value individuality, collectability and quality, and these women constantly inspire us.

The MIMCO design team is based in Melbourne and led by Head of Design, Ailsa Roe. Our talented and passionate team designs each of our collections with a focus on innovative, wearability and quality.

Today, there are more than 100 MIMCO locations across Australia, New Zealand and South Africa.

Led by Managing Director, Sarah Rovis, MIMCO is part of the Country Road Group.


MIMCO is part of the Country Road Group - an Australian based retailer with a market leading position in the mid to upper tier of specialty fashion.

For annual reports and investor information, please visit the Country Road Group website.